Director of Social Media

Overview

Join to apply for the Director of Social Media role at You Version
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The Director of Social Media is primarily responsible for leading the strategy, execution, and growth of You Version’s social media presence, representing the ministry and the You Version Family of Apps across multiple global platforms. This role oversees the social media team responsible for creating compelling, relevant, and platform-specific content that expands our reach, deepens engagement, and ultimately points people back to God’s Word.

The Director will partner with You Version’s global hubs, helping shape the global social media strategy while empowering each hub to develop its own local expression. This role will collaborate with regional leaders to ensure each hub’s social presence aligns with You Version’s mission, voice, and values, while honoring local cultures, languages, and audiences. The You Version Team Leader is responsible for casting vision, providing direction, and leading ministry efforts within their teams to outcomes that further Life.

Church’s mission and reach people for Christ.

You Version was created by the local church in 2007 and remains a ministry of Life.

Church today. rch, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And You Version is one of the ways we get to do that. Life.

Church is a multi-site Christian church meeting in the United States and globally rch Online.

We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why You Version creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.

• Drive the global social media strategy across all platforms (e.g., Instagram, Tik Tok, Facebook, X, You Tube, etc.).
• Identify new platform opportunities, emerging trends, and cultural moments that align with You Version’s voice and mission.
• Oversee the creation and curation of high-quality, on-brand content tailored to each platform and audience that point people back to God’s Word.
• Ensure consistent messaging that reflects You Version’s mission and values while allowing for localized storytelling and cultural resonance.
• Maintain a consistent and agile presence across platforms, with the ability to pivot in real time.
• Track, analyze, and report on key performance metrics across platforms—including engagement, reach, and growth.
• Translate social media data into actionable insights that demonstrate ministry impact and inform future strategies.
• Share learnings across global teams to continuously improve our collective reach and effectiveness.
• Work closely with You Version Global Hubs to support the development and direction of localized social media strategies.
• Provide ongoing coaching, collaboration, and guidance to regional social media leads to ensure alignment with global goals.
• Foster a strong sense of unity, shared learning, and mutual support across the global social team.
• Lead and develop the You Version social media team to support team initiatives and goals.
• Set clear goals, KPIs, and workflows to keep the team aligned, efficient, and energized.
• Empower the team to respond quickly to emerging opportunities with creativity and clarity.

• Excellent verbal, written, and interpersonal communication skills to foster relationships with the ability to lead through influence and collaboration.
• Ability to self-motivate, make independent decisions, and solve problems.
• Maintain flexibility and initiate the creation of new processes and project strategies.
• Strong leadership skills and understanding of developing and guiding others.
• Deep understanding of platform-specific best practices, content trends, and analytics tools.
• Strong creative instincts and ability to align brand voice with cultural relevance.
• High School Diploma or GED.
• 7+ years of experience in social media marketing, digital content, or a related field, with at least 3 years in a leadership…