Digital Story Coordinator

Job Number: 56229

Do you have a passion for storytelling through video and photography? Want to help shape the narrative of a vibrant, growing city? We're looking for a creative and driven Digital Story Coordinator to join our team at the City of Edmonton.

An essential front-line role within the Brand, Story and Social Media Unit, the Digital Story Coordinator is an important contributor to building a compelling narrative around the work we do at the City of Edmonton, and highlighting the people and places that make this place home.

The Digital Story Coordinator will be responsible for producing visual content including long-form and short-form videos and photographs. They will ensure content is optimized for various City channels including websites, blogs and social media. The work of the Digital Story Coordinator is founded in The City Plan and supports Edmonton’s place brand efforts.

What will you do?

Identify potential video and photo-based stories that positively reflect Edmonton and support the City's place brand strategy

Accept assignments from supervisors to produce video and photo-based stories and pitch potential stories to supervisors

Develop story outlines and narratives and secure supervisor approval before beginning story production

Develop interview questions and seek final approval on scripts and interview content

Arrange interviews and ensure interviewees are comfortable with the story angle, potential questions and production approach

Review the photo library and prepare scopes of work and shooting schedules for place-brand related photos and video

Capture, edit and upload content to the digital asset management system

Edit footage supplied by colleagues into professional videos and photos that align with the City's brand

Complete assignments to capture video and photo footage to accompany related City brand products and content

Support the technical production of in-person and virtual media availabilities, news conferences and scrums, through set up, operation and strike of audio visual, virtual meeting and livestream equipment

Qualifications:

Diploma or degree from a post-secondary program focused on radio-television broadcasting or journalism

One year of related experience working in a daily newsroom or a similar environment where producing daily, deadline-based broadcast and/or photographic products is required

Skills and knowledge demonstrated through a portfolio of related digital and social media storytelling and multimedia work (e.g., online portfolios, Instagram stories, online videos, etc.)Skills and knowledge must be demonstrated through a portfolio of related digital and social media storytelling and multimedia work submitted with the candidate application. Instructions for your application as follows:

Video reel format no longer than 90 seconds in length

Reels should showcase your body of work, highlighting your skills and video editing style

Can be submitted as a You Tube, Vimeo or website link attached within your cover letter, resume, or as a separate document to be considered for next steps

Skills required for success:

Experience and knowledge using video, photography and audio equipment and editing software

Demonstrated ability to write clear, clean and compelling copy including video scripts, speaking points and social media content

Knowledge of effective storytelling techniques and methods through the digital realm

Experience using all the current and emerging social media platforms including Facebook, X, Instagram, Linked In Knowledge  of best practices and relevant trends in social media in order to find new and innovative ways of connecting our audiences

Understanding of how digital content is shared and amplified through social media platforms and the ability to help others understand this Proficient in video editing software such as Final Cut Pro, DaVinci Resolve and/or Adobe Premiere Pro.

Experience with Adobe After Effects, as well as skills in animation, graphic design or illustration, will be considered strong assets

Strong knowledge of video production and post-production workflows, including color grading, sound design and visual effects

Demonstrated experience and knowledge of photo editing and graphic illustration software including Adobe Creative Suite, Photoshop, In Design Advanced  computer skills and familiarity with Google applications, including Docs, Sheets and Slides Confident with interviewing subjects and the ability to gain their trust quickly to help them feel comfortable in an…