Senior Media Relations Publicist

Position: Senior Travel Media Relations Publicist
Lead Canadian travel media relations remotely for DCI, using strategic storytelling and pitching to secure coverage for destination and hospitality clients.
As Senior Publicist, you will guide media programs for DCI clients across Canada. The role combines client counsel, editorial storytelling, writing, pitching, and media event execution. You will connect client objectives with journalists, editors, and producers while evaluating results.

Key Responsibilities:

Develop newsworthy story angles aligned with client objectives
Secure earned coverage across Canadian print, broadcast, and digital outlets
Advise senior client decision-makers on media relations
Present recommendations, plans, and results clearly
Track coverage quality, impact, and outcomes
Requirements:
Eight to ten years of media relations experience
Travel, tourism, or hospitality experience preferred
Established Canadian media relationships across multiple formats
Excellent English writing, storytelling, and pitching skills
Legal authorization to work in Canada
Bring Canadian media relationships, strategic counsel, and earned coverage expertise to DCI’s destination and hospitality clients.