Senior Media Relations Publicist

Lead Canadian travel media relations remotely for DCI, using strategic storytelling and pitching to secure coverage for destination and hospitality clients.

As Senior Publicist, you will guide media programs for DCI clients across Canada. The role combines client counsel, editorial storytelling, writing, pitching, and media event execution. You will connect client objectives with journalists, editors, and producers while evaluating results.

• Develop newsworthy story angles aligned with client objectives
• Secure earned coverage across Canadian print, broadcast, and digital outlets
• Advise senior client decision-makers on media relations
• Present recommendations, plans, and results clearly
• Track coverage quality, impact, and outcomes

• Eight to ten years of media relations experience
• Travel, tourism, or hospitality experience preferred
• Established Canadian media relationships across multiple formats
• Excellent English writing, storytelling, and pitching skills
• Legal authorization to work in Canada

Bring Canadian media relationships, strategic counsel, and earned coverage expertise to DCI’s destination and hospitality clients.