Overview
Travel Agent Finder has launched a new Canada Specialists page designed to help travellers quickly connect with Australian travel agents who have achieved Platinum level certification through the Canada Specialist Program.
Built in collaboration with Destination Canada, the page explains what the Canada Specialist Program is and why working with a certified expert can improve a traveller’s experience. It highlights Australian agents who have completed the Platinum Canada Specialist Program training, giving travellers a single place to find verified Canada expertise.
Travel Agent Finder Founder Anna Shannon said the page reflects how travellers now choose an advisor, with stronger emphasis on credibility and proof of destination knowledge. She noted specialist badges are often used in trade marketing but not always explained clearly in terms travellers understand. “As travel agents we often use specialist logos and badges as a marketing tool, but are we really explaining what it means to travellers?
What’s in it for them? Travellers are not on our platform looking for a bargain holiday package – they are actively searching for a specialist agent, and with that, they are seeking proof that the agent truly knows the destination and is the best fit for their needs. The Platinum Canada Specialist badge is a clear trust signal – it represents time invested in one of Australia’s best destination training programs, and we explain what that means, ensuring that credibility gives travellers the confidence they are craving before they even enquire.”
Canada is a destination where detailed planning matters, given its vast distances, major seasonal shifts and complex routing. Shannon said the Platinum badge provides a clear trust signal and makes specialist knowledge visible to travellers before they even make an enquiry.
Destination Canada GSA Director of Travel Trade Australia Nathan McLoughlin said the organisation was proud to support initiatives that elevate destination expertise and help advisors stand out. “We’re proud to support initiatives that elevate destination expertise and help advisors stand out in a crowded marketplace. This new Canada Specialists page aligns perfectly with our commitment to empowering advisors and connecting travellers with professionals who truly understand Canada.”
Howthe page works
Travel Agent Finder said the Canada Specialists page:
- publicly showcases Platinum Canada Specialist Program certified agents
- explains what the Canada Specialist Program is and what it means for travellers
- brings verified specialists together in one trusted location
- allows travellers to compare reviews and enquire directly
- acts as a high intent landing page for Canada related searches on
Call for agents to be featured
Travel Agent Finder is encouraging agent members who specialise in Canada to complete the Platinum level Canada Specialist Program training and request their Platinum badge to be included on the page.
Platinum certified agents can request the Travel Agent Finder Platinum badge via the Specialist Badges hub inside their account dashboard. Once approved, they will be added automatically.
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