Product Manager Scratch & Win Games
Job in
Edmonton, Alberta, Canada
Listing for:
Western Canada Lottery Corporation
Full Time
position
Listed on 2026-02-15
Job specializations:
Job Description & How to Apply Below
Job Details
Description
Have you ever wondered who creates the exciting, variety of instant scratch tickets found at retail? It could be you!
The Role
The Western Canada Lottery Corporation (WCLC) is currently seeking a full-time Product Manager to join our Scratch & Win Games marketing team. Use your strategic and creative skillset to develop games that grab and hold the attention of our scratch ticket players.
WCLC has flexibility for this position to be located anywhere within the province of Alberta. The successful candidate will need to travel to our Stettler, AB office on an as-needed basis.
In joining our team as a Product Manager, you will…
Strategically plan and execute Scratch & Win Game launches with varying play formats and themesManage the development process of multiple games from ideation to printed product – including ticket artwork, play instructions, prize structures, game specifications and moreDevelop prize structures for each game that meet consumers’ expectations of winnability while maintaining budgeted payout targets, appropriate order quantity and overall profitabilityPrepare business plans, forecast sales projections and evaluate sales performance throughout the ticket life cycleAnalyze customer research and conduct regular market scans to identify portfolio opportunities; staying well informed of our current and target players, as well as new games, trends, and promotions throughout the industryEstablish creative brief positioning and collaborate on ticket advertising supportEffectively communicate product strategies in written documents and oral presentationsBuild solid working relationships with internal team members, suppliers and provincial partnersSupport a team atmosphere and proactively take on tasks as neededQualifications
A degree or diploma in a related discipline (Business, Marketing, Communications or similar)Minimum 2-3 years of relevant work experienceSuperior organizational skills, attention to detail, and ability to multitaskStrong critical thinking and resourceful, problem-solving skillsAptitude for numbers and an analytical approachAn eye for design and ability to effectively communicate creative directionTechnical proficiency and eagerness to learnGraphic design experience is high valuedKnowledge of print process is an assetWho we are
You may not have heard of us before, but you’ve almost certainly heard of the products we help bring to players throughout the Prairie Provinces and the North every day; lottery games like LOTTO 6/49, SPORT SELECT, and dozens of instant scratch tickets.
WCLC is the non-profit organization authorized to manage, conduct, and operate lotteries – at retail and online – and other gaming-related activities for the governments of Alberta, Saskatchewan, and Manitoba as well as the Yukon, Northwest Territories, and Nunavut. We work closely with our provincial partners to bring a first-rate lottery experience to our players and meet their changing needs with new technology and tools.
We know it’s our people that make this possible, which is why we invest in building talented, adaptable, and accountable teams. We’d love to talk to you about how you fit into that.
Get in the game with WCLC; apply today!
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