Parks Public Info Strategist

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Job Information Job Title:
Parks Public Information Strategist Job

Requisition  Ministry:
Forestry and Parks

Location:

Edmonton Full or Part-Time:
Full-time Hours of Work: 36.25 hours per week Permanent/Temporary/Wage:
Permanent Scope:
Open Closing Date:
October 8, 2026 Classification:
Program Services 3 Salary: $2,935.39 to $3,850.29bi-weekly ($76,613 - $ 100,492/year)

The Alberta Public Service works to build a stronger province for current and future generations. We make a difference in the lives of Albertans through rewarding and diverse career opportunities.

Alberta’s provincial parks and protected areas are essential to the quality of life that Albertans enjoy. They conserve our natural landscapes and wildlife habitat and offer a broad range of nature-based outdoor recreational opportunities. Alberta’s parks inspire people to discover, value, protect, and enjoy the natural world and the benefits it provides for current and future generations.

The Parks Public Information Strategist supports Alberta Parks operations by developing and coordinating external public information across social media, website content, blogs, newsletters and the Alberta Parks Ambassador Program.

As a key member of the Public Information team, this role is responsible for:

• Developing and delivering public information that helps people discover, value, protect and enjoy Alberta’s provincial parks and protected areas.
• Leading and coordinating Alberta Parks’ digital public information program, including social media content planning, campaigns, website content, blogs, newsletters and other public-facing information communications.
• Translating complex operational, policy, safety and program information into clear, accurate and useful public-facing content that supports visitor planning and informed decision-making.
• Supporting safe and responsible recreation by developing timely public information related to wildlife, weather, changing conditions, regulations, stewardship, visitor preparedness and emerging issues.
• Building awareness and appreciation of Alberta’s provincial parks and protected areas through storytelling about landscapes, conservation, cultural and natural heritage, recreation opportunities, programs and the people who support the park system.
• Establishing and maintaining editorial standards, content approaches and consistent messaging across Alberta Parks public information channels.
• Collaborating with regions, program areas, subject matter experts and Communications and Public Engagement to gather information, identify communications needs, manage emerging issues, and ensure public information is accurate and aligned.
• Planning and delivering outreach activities, including coordination of the Alberta Parks Ambassador Program.
• Monitoring audience needs, social media trends, public feedback and channel performance to identify opportunities, address recurring information gaps and continuously improve public information.
• Supporting community management and public engagement, including responding to questions, correcting consequential misinformation and directing visitors to authoritative information and services.

Competencies are behaviors that are essential to reach our goals in serving Albertans. We encourage you to have an in depth understanding of the competencies that are required for this opportunity and to be prepared to demonstrate them during the recruitment process.

• Engages perspective to seek root causes
• Finds ways to improve complex systems
• Employs resources from other areas to solve problems
• Engages others and encourages debate and idea generation to solve problems…