Data Scientist Marketing Intelligence

Position: Staff Data Scientist for Marketing Intelligence
Shape marketing strategies as a Staff Data Scientist in Canada, focusing on advanced econometrics and impactful budget allocation. Join a dynamic team that fosters independent research and strategic decision-making.

This role emphasizes the need for a strong foundation in marketing intelligence and econometrics. You will craft a long-term roadmap for marketing measurement, ensuring unified growth strategies across B2B and B2C channels. This is a research-driven environment that values statistical rigor and measurable long-term impacts, making your expertise critical to success.

Key Responsibilities:

• Define and lead marketing measurement strategy roadmap

• Develop advanced Marketing Mix Models and Multi-Touch Attribution systems

• Create unified frameworks for B2B and B2C growth

• Conduct causal inference initiatives such as geo-experiments

• Mentor data scientists in analytical best practices

Requirements:

• Advanced degree in relevant quantitative field

• 6+ years (Ph.D.) or 10+ years (Master's) in data science

• Expertise in marketing measurement methodologies

• Programming proficiency in Python, R, and SQL

• Strong communication skills with executive stakeholders

Drive impactful marketing decisions with advanced analytics in this autonomous role.
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