Digital Media Specialist
Job in
Edmonton, Alberta, Canada
Listing for:
Government of Alberta
Full Time
position
Listed on 2026-06-27
Job specializations:
-
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Role Responsibilities
The Automobile Insurance Rate Board (AIRB) is an independent agency established through legislation to regulate automobile insurance pricing in Alberta. Reporting to the President of Treasury Board and Minister of Finance, the AIRB’s mandate is to ensure a fair and sustainable insurance marketplace by independently reviewing and approving insurance rating programs, while also providing clear, accessible information to consumers.
We are seeking a Digital Media Specialist to enhance AIRB’s digital presence through the development and execution of effective online strategies. In this role, you will manage social media channels, oversee website content, and lead email marketing initiatives. You will also support the development of key messages, correspondence, and presentations to engage and inform external audiences.
Responsibilities include but are not limited to:
Developing and executing digital media products (web content, multimedia assets, social media, and email communications) that clearly translate AIRB's technical insurance rate information into accessible, accurate, and user-friendly content for diverse audiences.Supporting increased public awareness and understanding of automobile insurance rate-setting processes by producing engaging digital storytelling, visualizations, and plain-language content aligned with AIRB's mandate for transparency.Maintaining and continuously improving AIRB's web presence by ensuring content is current, accessible (WCAG-compliant), and optimized for usability, searchability, and performance across devices.Monitoring and analyzing digital performance metrics (e.g., web analytics, engagement data) to inform content strategies, optimize campaigns, and improve audience reach and engagement.Applying and upholding AIRB's visual identity, tone of voice, and branding standards across all digital media, ensuring a cohesive and professional presentation that reinforces organizational credibility.
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