Data Science Analyst in Marketing Insights

Take on the role of Data Science Analyst at Transat At, focusing on marketing insights and measurement frameworks. Drive innovative approaches to data analysis and optimization.

As part of the Marketing Planning team, your mission will be to shape measurement frameworks and collaborate closely with campaign teams. This role involves defining crucial measurement plans, executing the Test & Learn roadmap, and employing advanced techniques like Marketing Mix Modeling. You will turn data insights into practical marketing actions that enhance performance and strategic initiatives.

Key Responsibilities:

• Develop and manage marketing measurement frameworks

• Define measurement plans in partnership with colleagues

• Execute Test & Learn experiments for continuous improvement

• Use Marketing Mix Modeling to optimize spending

• Present actionable findings to support marketing decisions

Requirements:

• Expertise in data science and marketing analytics

• Proficient in experiment design and measurement methodologies

• Strong statistical analysis capabilities

• Ability to collaborate across teams effectively

• Excellent presentation skills for conveying insights

Be a crucial driver of data-informed marketing strategies at Transat At.
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