Sr. SEO Manager

Ecommerce growth and digital spending is not slowing down. In the US alone, direct-to-consumer growth rates are double the S&P 500. With AI ramping up and privacy issues muddying attribution data, the big winners of the next 10 years will fuse sophisticated growth with technology and business fundamentals. The divide between mediocrity and A-Players is widening. We're ahead. Scaling fast.

As SEO Manager, you'll own organic growth across a portfolio of high-performance DTC brands. You'll lead strategy, manage client relationships, and drive execution - balancing hands-on work with oversight of an SEO Specialist who handles day-to-day delivery.

You'll set the direction: building content strategies, prioritizing technical roadmaps, and deciding where to focus for maximum impact.
You'll also stay ahead of how search is evolving - understanding how AI-generated answers, featured snippets, and zero-click results are changing organic strategy, and adapting our approach accordingly.

You'll stay close to execution - running audits, shaping content briefs, and managing link acquisition when needed. Our proprietary automation systems let you move faster and smarter than traditional agencies, but you'll need sharp judgment to deploy them effectively.

You'll be the primary SEO point of contact for clients - leading regular calls, presenting strategy, and translating business goals into organic growth plans. You'll work inside a cross-functional pod alongside Paid Media, CRO, CRM, and Growth Strategy, reporting directly to the Head of Growth & Product.

Growth Shop builds some of the fastest-growing consumer brands on the planet. We partner with DTC companies scaling from $350K-$2M/month toward $5M+ and beyond - we've engineered the growth behind brands like Nectar Sleep ($10M to $240M in 18 months, exited $1B+), Trouva, and Victoria Beckham Beauty.

Today, we're applying that same model to scale Growth Shop itself - we're doing it with cutting-edge infrastructure. We operate like a technology company: product-driven, data-led, and moving fast. Our investments in AI, automation, and data science are powering the development of GS IQ - the leading Growth Operating System for modern DTC brands.

You're a high-output SEO operator who can own the full picture - strategy, client relationships, and execution. You know the difference between vanity rankings and traffic that actually converts. You understand how organic fits into a broader growth engine and you're comfortable leading the function, not just contributing to it.

You've done this at real scale before. You can run a client call, then jump into Screaming Frog, then coach a junior teammate - without missing a beat. You bring a clear point of view, operate independently, and thrive in environments where ownership and speed matter.

• 3-5+ years of SEO experience in DTC, ecommerce, or high-volume content environments
• Proven ability to grow organic traffic that ties to revenue, not just impressions
• Experience managing or mentoring junior SEO team members
• Confident and clear in client-facing settings - able to lead calls, present strategy, and build trust
• Strong technical SEO fundamentals: comfortable running audits in Screaming Frog, prioritizing fixes, and coordinating with dev teams
• Experience building content strategies and overseeing production at scale - bonus if you've worked with AI-assisted workflows
• Skilled at keyword research, on-page optimization, and internal linking architecture
• Hands-on experience with link acquisition through outreach, marketplaces (Collaborator, etc.), or PR-led strategies
• Familiar with Google Search Console, disavow management, and backlink hygiene
• Clear understanding of how SEO interacts with Paid, CRO, and CRM in a multi-channel strategy
• Aware of emerging shifts in search - GEO/AEO, AI Overviews, answer engines and how they impact content and technical strategy

• Competitive base salary
• Self-development budget (courses, books, training, paid mentor calls - anything that helps you grow)
• 28 days holiday including your local public holidays
• A real commitment to making this the most fulfilling role you've had

We're a lean, remote-first team working across Europe and North America. While we operate remotely, we value real connection and occasionally bring the team together in person. We care about high-quality work, speed, and ownership. Everyone here is trusted to move fast, make decisions, and deliver real outcomes.

We invest in people who take initiative, raise the standard, and want to build something meaningful. You'll get real autonomy, sharp teammates, and a clear environment where the focus is on growth - for the business, the team, and you.