Design Lead

Headquartered in North York, ON, with employees in Canada, the US, China and India, New Age is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

The Design Lead - Home owns the brand’s visual presence across every digital and offline surface: the e-commerce website, email, paid and organic social, and campaign content. This is a hands-on design role with strategic ownership: you will design, build, and maintain the assets that carry the brand from launch through growth, and you will shape how design decisions get made as the team scales.

The role blends craft with modern tooling. You will use AI-assisted design and production tools daily to move faster without lowering the bar, and you will design content that performs in both traditional search and AI-driven discovery, where structured, visually clear pages increasingly determine which brands get seen and recommended.

Own website design and conversion-focused digital experience

• Design and maintain all pages of the category e-commerce site: homepage, collection and product pages, landing pages, and content hub, within the established design system and brand guidelines.
• Create high-fidelity mock-ups and page frameworks, grounded in e-commerce UX best practices and CRO research, and hand off developer-ready specs.
• Partner with Digital/IT on responsive implementation, ensuring design intent survives across desktop and mobile.
• Design product configurators, swatch and material presentations, and modular-layout visualizations that help customers understand and customize the product.
• Use analytics, heatmaps, and A/B test results to iterate on page design; treat conversion data as design feedback, not a separate discipline.
• Ensure all digital experiences meet WCAG 2.1 AA accessibility standards and AODA requirements.

Produce and manage all digital content

• Create engaging content for product launches, promotional events, and always-on campaigns: email, paid and organic social, display, video cutdowns, and site banners.
• Design content with AI-era discoverability in mind: clear visual hierarchy, structured layouts, and imagery that supports how AI search engines and answer engines parse and cite pages.
• Plan and manage content production timelines against the brand launch calendar, keeping project trackers current for stakeholder visibility.
• Collaborate with the creative production team on photography and video requirements, including shot lists, set and interior styling direction, and lifestyle content.
• Monitor content and campaign performance and use the data to sharpen future creative.

Support onboarding on retailer platforms

• Own the creative asset packages required to onboard the category on retailer platforms such as Costco, Lowe’s, Home Depot, Wayfair, and Amazon.
• Adapt hero imagery, lifestyle…