Senior Performance Marketing Specialist

Senior Performance Marketing Specialist

Department: Paid Social

Employment Type: Full Time

Location: Canada

Reporting To: Nizam Uddin

Who We Are: Mission:
At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We’re Looking For: CDM is seeking a dedicated Senior Performance Marketing Specialist with Facebook advertising experience and a relentless focus on hitting performance targets. The ideal candidate must possess a strong desire to learn and solve problems, lead account strategy and scale accounts. As a Senior Performance Marketing Specialist, you take the lead and full ownership of the marketing success on accounts, while our Client Services team takes ownership of the client relationship, assisting you with hitting your targets.

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs
• Manage high-value client accounts, ensuring all campaign objectives are met or exceeded
• Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge
• Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results
• Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance
• Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
• Manage a Meta/Tik Tok ad budget ranging between $200,000 and $400,000 per month of performance spend
• Scripting for ad copy, creatives, and different messaging in your advertorials
• Collaborate with our Creative team to improve video ad campaigns
• Collaborate with the CSM team to identify and resolve high-level issues

• Client Communication
• 30-day client approvals
• Siloed or extremely collaborative work – at CDM, we believe in a fine balance between the two

• Minimum 3 years of experience managing performance Facebook campaigns for lead generation
• Minimum 2 years of experience in an agency setting
• Minimum 1 year of experience in direct response marketing
• Experience managing 100K+/mo in performance spend focused on lead generation
• Experience with creative briefs & ideating video campaigns
• Advanced knowledge and practical experience with Facebook and Instagram ad platforms
• Strong analytical and strategic thinking abilities
• Highly organized and detail-oriented with excellent communication skills, both written and verbal
• Highly preferred:
  Experience in enhancing conversion rate optimization