Demand Generation Manager

About Deep Judge

Deep Judge is building the intelligence layer for legal work.

Founded by former Google search engineers with PhDs in AI from ETH Zürich, Deep Judge helps legal teams unlock and apply the knowledge inside their organizations through world‑class enterprise search and AI infrastructure – enabling them to automate workflows, build knowledge‑powered applications, and turn institutional knowledge into a lasting advantage.

Every organization can license the same AI models, but no two organizations share the same institutional knowledge. Decades of experience, work product, and precedent are often fragmented across systems, under‑used, and inaccessible. Deep Judge makes this expertise instantly available and actionable – helping legal teams find the right information faster, surface relevant knowledge, and apply it where it matters most.

Our platform is trusted by many of the world’s leading law firms and legal teams, including Holland & Knight, Gunderson Dettmer, Cozen O’Connor, Arent Fox Schiff, CMS Switzerland, Schoenherr, and others.

Headquartered in Switzerland with a growing team across North America and Europe, Deep Judge is shaping the future of how professional knowledge is discovered and applied.

At Deep Judge, we move with urgency, think rigorously, and work closely with our clients to build products that solve meaningful problems. If you want to help define how AI transforms professional knowledge work, we’d love to hear from you.

Deep Judge is looking for a senior Demand Generation Manager to own and scale pipeline creation across channels and campaigns. This role reports to the Director of Marketing and sits at the intersection of marketing and revenue, translating positioning, content, and product initiatives into structured programs that drive measurable pipeline impact.

You will define campaign priorities, shape channel strategy, and ensure audiences are effectively engaged and converted across the funnel – from first interaction to qualified opportunity.

This is a hands‑on role with end‑to‑end ownership of pipeline generation and conversion, working closely with the Director of Marketing and acting cross‑functionally across marketing disciplines and the broader organization.

You’ll be joining at a time of strong momentum for Deep Judge. Following a $42.2M Series A led by Felicis, with continued support from Coatue, Deep Judge has expanded its presence across leading law firms globally. Recent product innovations, including the launch of Super Search, alongside strategic partnerships such as with Thomson Reuters, reflect the increasing adoption of Deep Judge across legal workflows.

• Drive pipeline generation
  • Own marketing‑sourced and influenced pipeline across key regions
  • Translate business and marketing priorities into structured demand generation programs
  • Partner closely with sales on account targeting and pipeline development
  • Work cross‑functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline‑generating programs.
• Lead campaign strategy and execution
  • Plan and execute integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programs.
  • Turn key initiatives into coordinated, multi‑channel campaigns
  • Maintain a balanced mix of always‑on and campaign‑driven efforts
• Optimize full‑funnel performance and conversion
  • Improve performance across the funnel throughout the entire buyer journey
  • Optimize key touchpoints including:
    • Website journeys and landing pages
    • Demo and high‑intent entry points
    • Lead‑to‑opportunity progression
  • Design and scale lifecycle and nurture programs to drive engagement and pipeline velocity
  • Continuously test and improve conversion through structured experimentation (CRO)
• Own channel strategy and distribution
  • Manage and optimize key channels including social media, paid acquisition and retargeting, as well as email and lifecycle marketing.
  • Ensure content is effectively distributed and adapted across channels and audiences
  • Test and scale emerging channels (e.g. Reddit, programmatic, niche communities) to identify new sources of reach
  • Run a structured…