Product Marketing Coordinator

About us  Xello is looking for a Product Marketing Coordinator. At Xello, our mission is simple yet powerful—to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.
Who are you?  You are a product marketing professional with foundational experience supporting positioning, messaging, and go-to-market execution in a B2B or SaaS environment.
You bring clarity to complexity. You’re comfortable translating product functionality into compelling customer value. You care about precision, consistency, and delivering polished work that enables revenue teams to perform at their best.
You’re excited to deepen your expertise in product marketing while working under the guidance of an experienced Director and collaborating across Product, Growth, Sales, and Customer Success.
What you’ll do   Translate product updates into customer-facing messaging and enablement materials
Develop and maintain sales one-pagers, feature briefs, and competitive battle cards
Support launch communications and internal documentation
Maintain consistency across grade-band messaging within one unified platform narrative
Positioning & Messaging  You will help operationalize and strengthen our Core Platform positioning by:
Updating messaging frameworks as features evolve
Supporting persona documentation and use-case clarity
Assisting in competitive research and differentiation summaries
Incorporating field feedback into messaging improvements
Sales & Customer Success Enablement Collaboration  In collaboration with Sales Enablement, you will:
Develop and refresh enablement materials
Support internal training sessions tied to product launches
Maintain organized, accessible content in enablement systems
Create FAQ and objection-handling documentation
Cross-Functional Partnership  You will collaborate closely with:
Product Managers to understand roadmap priorities
Growth Marketing to align messaging across campaigns
Brand & Content teams to ensure voice consistency
Customer Success to incorporate real-world insights
What we’re looking for   Bachelor’s degree in Marketing, Business, Communications, or a related field
1+ years of experience in product marketing, go-to-market support, B2B marketing, or a related marketing function
Demonstrated ability to translate product functionality into clear, customer-facing value
Organized and able to manage multiple work streams with deadlines
Comfortable working cross-functionally with Product, Sales, Growth, and Customer Success
Analytical mindset with the ability to synthesize feedback and competitive insights into clear messaging
Ownership mentality—someone who takes initiative and follows through
Nice to have   Exposure to SaaS or multi-product software environments
Familiarity with positioning frameworks or competitive analysis
Experience supporting product launches or structured go-to-market initiatives
Experience or interest in the K–12 education market

* Please note this role is remote in Canada only
* The compensation range for this role is $45,000 to $60,000 CAD. The final offer will be determined based on the candidate's experience and expertise, as assessed during the interview process.

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