Sr Market Manager

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Jobs by Category:
Sales and Marketing

Job Function:
Marketing

Status:
Full Time

Schedule:

Regular

Description
Join our team and what we'll accomplish together

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do.

In doing so, we create innovations that change the lives of thousands of people across Canada.

At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.

What you'll do

The Senior Marketing Manager will be responsible for developing and executing localized marketing strategies and GTM campaigns to maximize market penetration in communities across Alberta & BC. This strategic role requires deep expertise in community marketing, partnership management, and 360 strategy execution.

Holistic 360 Market Approach

Develop and execute localized marketing campaigns and go-to-market strategies

Ensure unification and prioritization of all products (wireline and wireless)

Plan and execute integrated marketing strategies

Coordinate 360 approach with all stakeholders

Personalized Market Approach and Cultural Alignment

Lead market selection and local activation

Interlock across business units and channel marketing teams

Create and execute localized partnerships in 360 approach

Community Engagement and Influence

Develop and execute community engagement strategies

Manage communications and influencer strategies

Create and execute community activation plans

Develop local social media strategies

Go-to-Market Strategy and Cross-Departmental Initiatives

Execute network delivery go-to-market strategy

Lead cross-departmental initiatives to drive acquisition

Customer Journey - Marketing

Develop end-to-end integrated customer journey for communities

Manage pre and post-acquisition customer journey

Optimize customer experience in communities

Qualifications
What you bring

Education and Experience:

Bachelor's degree in business administration, marketing, commerce, or related field

Minimum 7-10 years of experience in marketing

Deep knowledge of AB/BC market and its commercial and cultural specificities

Experience in partnership management

Technical

Skills:

Experience with sales analysis platforms and channel performance

Project management skills and commercial deployment methodologies

Knowledge of go-to-market strategies and multi-channel marketing

Financial analysis and profitability modeling capability

Interpersonal

Skills:

Excellent communication and negotiation skills

Leadership and ability to influence and motivate external partners

Strategic and analytical thinking with commercial orientation

Adaptability and change management in a dynamic environment

Salary Range: $86,000-$136,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family

Flexibility to work in-office, virtually or a combination of both, based on the role's requirements

Generous company matched pension and share purchase programs

Opportunity to give back to communities in which we work, live and serve

Career growth and learning & development opportunitiestodevelop your skills

And much more …

Accessibility
TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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