Senior Manager Retention Strategy

Position: Aplin Senior Manager Retention Strategy
Take charge of retention marketing as Aplin's Senior Manager, specializing in lifecycle strategies and team leadership. This full-time remote role focuses on driving customer loyalty and performance metrics.

In this strategic position, you will manage the retention marketing team, focusing on customer engagement and win-back strategies. Collaborating with Product, Data Analytics, and other teams, you will ensure that all marketing activities align with overarching business goals. Your insights will be critical in enhancing the customer experience and driving retention results.

Key Responsibilities:

• Oversee lifecycle retention performance metrics

• Develop and mentor channel owners across various marketing platforms

• Ensure strategic priorities align with actual business impact

• Improve execution quality through thorough planning

• Drive initiatives to address customer churn

Requirements:

• Bachelor’s degree in Marketing, Business, or equivalent

• 7+ years in retention or lifecycle marketing

• Proven track record of team leadership

• Experience with email marketing platforms

• Strong analytical and communication skills

Utilize your expertise to elevate Aplin's retention strategies and customer engagement.
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