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Job Description & How to Apply Below
Omnicom Media programmatic team (OMD Programmatic) delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.
OVERALL RESPONSIBILITIES
Performance Management
Master media buying related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns
Actively analyze audience and user data to identify areas of campaign performance growth on existing accounts and lead efforts to capitalize on those opportunities
Hands on execution and/or team management of optimization recommendations that meet stated client objectives
Make campaign recommendations and ensure flawless implementation (either directly or through partners)
Actively partner with the Data Sciences and Insights teams to identify and drive opportunities to deliver deeper insights into audience and user data
Work with the Product team to enhance the utility of existing trading-related technologies
Define & manage performance goals by assigned client(s)
Setting and achieving client-level media mix goals
Manage partner relations to ensure consistently successful launch and execution of client campaigns
Programmatic Solutions
Provide hands on execution or direct a team to manage brand campaigns across the following areas: strategy development, project management, report delivery, and optimization log upkeep
Constantly strive to improve processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients.
Partner and collaborate with the Programmatic Solutions teams to act as an expert resource to educate, inform and foster account growth
Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
Effectively communicate with the management team on account and group status in a professional manner befitting a senior level team member
Lead & cascade the client planning, delivery and measurement plan & communication to both clients and agency partners
Internal & external technical explanation/understanding of 3rd party planning, activation & measurement tools
Organizational Management
Lead and effectively manage a team of P&O Specialists and facilitate each team member’s development providing ongoing coaching, feedback and career growth
Train team members and others on media buying best practices
Participate in broader organizational leadership initiatives (e.g. Operating Team, Task Force) ensuring successful implementation and execution by modeling organizational and leadership capabilities
Coaching direct reports on career pathing of indirect reports
REQUIRED EXPERIENCE AND
EDUCATION:
Understanding of Digital Advertising (Display, Search, Social, Mobile)
Bachelor’s degree in operations research, mathematics, economics, statistics, physics, engineering, communications, marketing, or advertising. Master’s degree a plus
Experience working with Microsoft Office Suite
Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms.
5-8 years of overall work experience, with a minimum of 4 years recent managerial experience in search or online advertising
Previous experience in media/DR management, search, or marketing on a managerial level
DESIRED ATTRIBUTES
Proactive, self-starter, capable of setting goals and reporting progress against them
Exceptional ability…
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