Marketing Coordinator — Retail & Partnerships

Location: St. Albert

# Marketing Coordinator — Retail & PartnershipsTRUE Sports ULCBe an Early Applicant Full TimejuniorCAPosted Today##

Role Overview TRUE Sports ULC is hiring a entry-level Marketing Coordinator — Retail & Partnerships. This is a full-time role in CA. posted today. applications are still in the early window, before most candidates have applied. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoringB2BEmail MarketingORAsana

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Job Description TRUE Hockey is one of the fastest-growing and most ambitious brands in hockey. Trusted by elite pro players and driven by a relentless commitment to innovation, we're building for where the game is going — not where it's been. We're looking for a proactive, energetic and organized Marketing Coordinator — Retail & Partnerships to help bring that vision to life through product launches, retail programs, partnerships, events, and channel marketing initiatives.

This role sits at the center of the business, working across Marketing, Sales, Product, and Sports Marketing to keep projects moving and retailers equipped for success. The ideal candidate thrives in a fast-paced environment, takes ownership, embraces AI-powered ways of working, and enjoys turning ideas into action.

What You'll Own Trade & Channel Marketing
* Plan and execute trade shows and brand events end-to-end — logistics, materials, vendors, booth setup, and on-site execution
* Fulfill retailer and field rep marketing requests with speed and accuracy — sell-in materials, POP assets, and product information packages
* Build and deploy B2B email marketing campaigns — list management, execution, reporting, and optimization
* Coordinate sales catalog production from content gathering to final delivery
* Support the development of retail sell-in decks and channel-specific marketing materials

Partnership Activation
* Execute co-branded activation programs across TRUE's national and international sport organization partnerships
* Coordinate partner co-marketing deliverables — asset collection, approvals, deployment, and reporting
* Be the day-to-day activation contact for our partner network, escalating relationship items to the Marketing Manager Retail Enablement
* Own our retail training platform — build, maintain, and evolve product training modules for floor staff across national and independent retail accounts
* Develop retailer-facing education content that helps sales reps sell TRUE with confidence
* Track platform engagement and report on program performance

Digital Asset & Product Information Management
* Manage TRUE's digital asset library — organization, tagging, version control, and distribution to internal teams, retailers, and partners
* Keep product information current and accurate across all channels ahead of key retail windows
* Fulfill asset and information requests with a clear SLA so the sales team is never waiting

Marketing Operations
* Brief the Graphic Designer on creative requests — campaign assets, POP production, presentations — with clear scope, context, and deadlines
* Manage POP and print vendor relationships — quotes, proofs, approvals, and delivery timelines
* Keep presentations moving — formatting, updating, and preparing sales and partner decks for internal and external use
* Be the catch-all that makes the department run — if it needs to get done and it touches the brand, you find a way to get it done
* Own the marketing project tracker across all active work streams — flagging bottlenecks, chasing approvals, keeping nothing in limbo

Project & Operations Coordination
* Manage purchase orders, invoices, and budget tracking for trade and channel marketing activities
* Draft and distribute creative briefs, campaign recaps, and status updates
* Support the Marketing Manager with scheduling, meeting prep, and cross-functional communications

What You Bring Required
* 3–5 years of experience in marketing, trade marketing, events, or…