Digital Marketing Specialist

Elevate your career with BGC Big Brothers Big Sisters of Edmonton as a Digital Marketing Specialist. This full-time role focuses on leading digital strategies and innovative content creation.

In this key position, you will develop dynamic marketing strategies that enhance youth mentoring programs. You will utilize AI tools, manage website content, and integrate various channels for campaigns like the Dream Home Lottery. Collaborating with various departments, you will focus on optimizing campaigns through analytical insights and elevate the agency's presence.

Key Responsibilities:

• Lead digital strategy for agency marketing campaigns.

• Manage Google Analytics and cross-platform performance metrics.

• Build automated donor journeys for engagement.

• Audit landing pages to increase conversion rates.

• Develop content tailored to the agency’s mission.

Requirements:

• Degree in Marketing, Communications, or related field.

• Minimum 7 years in marketing and project management.

• Proficiency in Google Ads and Meta Ads Manager.

• Strong knowledge of Word Press CMS.

• Experience in lottery or volunteer recruitment is a plus.

Drive impactful digital strategies and engage communities to make a difference in children's lives.
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