Marketing Manager - Audience Insights at Farber

Become the Marketing Manager for Audience Insights at Farber, one of Canada’s leading debt solution providers. Drive insight-led marketing by collaborating with cross-functional teams in this remote role.

In this pivotal position at Farber, you’ll operationalize brand strategy and ensure marketing initiatives resonate with the audience. With 8-10 years of experience required, you will manage the translation of customer insights into actionable campaigns. Your expertise in audience research and ability to influence cross-functional teams will play a vital role in shaping our brand’s impact.

Key Responsibilities:

• Operationalize Farber’s brand strategy and messaging frameworks

• Build a centralized repository of audience insights and research

• Translate customer insights into actionable campaign inputs

• Guide application of research in creative development

• Lead insights-driven training across teams

Requirements:

• 8-10 years in brand planning or integrated marketing

• Strong understanding of audience research

• Proven ability to influence cross-functional efforts

• Experience in insights translation to marketing execution

• Ability to operate in complex environments

Elevate your marketing expertise while helping Canadians rebuild their lives at Farber.
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