Content Marketing Specialist – Marketing & Brand

Overview

Alberta Blue Cross is seeking a Content Specialist for a 12‑month temporary role on our Marketing team. The role supports content strategy and execution, working closely with portfolio marketing managers, advertising and channel integration, brand and digital experience teams.

• Plan, write, edit and distribute external content aligned with marketing and business objectives.
• Collaborate with design, marketing and digital teams to ideate and define content goals.
• Implement audience‑driven integrated content strategies and maintain content governance and workflows.
• Act as project manager for selected projects, securing approvals and ensuring timely delivery.
• Conduct content research, create and curate content across mediums such as thought leadership, newsletters, blog posts, reports, advertorials, promotional materials, video/radio scripts, website pages, social media, etc.
• Write for diverse audiences, applying SEO and keyword strategy to improve organic visibility.
• Ensure quality, brand alignment, editing, proofreading, and fact checking.
• Deliver content per plan, monitor performance, and provide measurement reports to inform optimizations.
• Manage content assets, CMS, and web analytics to support audience insights.

• Bachelor’s degree in journalism, marketing, communications or a related field.
• Minimum 3 years of experience in content creation, copywriting or communications.
• Proficient with content management systems (e.g., Word Press, Drupal, Joomla).
• Experience using layout design tools such as Adobe InCopy or InDesign.
• Strong computer skills (MS Office).
• Knowledge of various content platforms and best practices.
• Excellent written and verbal communication skills.
• Ability to adapt to changing content trends and technology.
• Valid criminal record check.

Hybrid work style: remote most of time with opportunities for in‑office meetings and team events.

Alberta Blue Cross is an inclusive employer committed to a diverse workplace that reflects the communities we serve.