Director of Integrated Media Strategy

Lead a high-impact media strategy as the Director of Media Strategy & Activation for a partner company based in Canada. Focus on brand and performance marketing across various media channels.

This senior level role requires expertise in managing a full media investment portfolio. You will make critical decisions on budget allocation, channel mix, and prioritize growth opportunities. By working with Marketing, Product Growth, Sales, and Data Science teams, you will ensure media initiatives align with measurable business outcomes.

Key Responsibilities:

• Develop and execute an integrated media strategy

• Oversee budget allocation and channel mix decisions

• Connect media activities to business outcomes

• Strengthen internal capabilities and manage agency partnerships

• Integrate AI and automation in media planning and reporting

Requirements:

• Proven experience in media strategy and activation

• Strong leadership abilities in a collaborative environment

• Expertise in digital media channels and performance marketing

• Familiarity with AI in media planning

• Experience managing agency partnerships and budgets

Shape the future of media strategies through leadership and innovation in this pivotal role.
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