B2B Marketing Activation Specialist Role

Transform marketing engagement at Esri as a B2B Marketing Activation Specialist. This position involves channel activation and data-driven insights to enhance performance and brand awareness.

In this senior role, you will lead activation strategies aligned with buyer journeys, ensuring that campaign executions are timely and effective. By collaborating with various teams, you will assess market activations and use insights to drive optimization. Your ability to translate performance data into actionable recommendations will be key to influencing marketing decisions.

Key Responsibilities:

• Guide paid and owned channel strategies for engagement

• Translate activation plans into execution timelines

• Assess performance and offer insights for improvement

• Collaborate with teams for alignment and consistency

• Document best practices to improve campaign efficiency

Requirements:

• 5+ years of experience in campaign activation or marketing

• Expertise in digital marketing from planning to execution

• Strong collaborator with proven communication skills

• Bachelor’s degree in relevant field

• Experience with tools like Marketo or Hubspot

Enhance your marketing expertise by influencing B2B campaigns at Esri!
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