Manager, Marketing

OEG Sports & Entertainment delivers North America's leading sports and entertainment experiences to connect our fans to their passions. Located in the heart of the ICE District, OEG owns the 5-time Stanley Cup Champion Edmonton Oilers, the WHL's three-time Memorial Cup Champion Edmonton Oil Kings, and the AHL's Bakersfield Condors. OEG operates Rogers Place, North America's premier and most technologically advanced sports and entertainment venue.

The 18,647 seat, $480 million arena is among the most technologically enabled sports facilities in North America as well as the first LEED Silver-certified NHL Facility in Canada.

Our vision is to be a Global Leader in Sports & Entertainment. Together, we inspire our fans by connecting them to their passions, which is ours as well! We play hard as a team, and with devoted integrity towards our common purpose. We have commitments to innovation and growth, combined with performance excellence that ensures a fair return on investment. We develop our people to be leaders in our industry, and we invest in our communities.

Through our world class talent, we strive to WIN. ON and OFF the ICE.

Reporting to the Director, Marketing, this role will provide the opportunity to develop and execute strategic marketing initiatives that strengthen the relationships between the Edmonton Oilers and Edmonton Oil Kings and their Season Seat Holders and Members. The successful candidate will work closely with Director, Marketing, to oversee year-round touchpoint plans, including digital communications, onboarding, welcome programs, renewals, and tenure recognition, while ensuring that they align with OEG revenue building goals.

This role also leads the planning and execution of Season Seat Holder events, while supporting broader fan activations, including managing vendors, approvals, project timelines and creative deliverables to ensure fan experiences consistently lead the industry and are thoughtfully executed.

• Work with Director, Marketing to build out strategic plans identifying all key deliverables to Edmonton Oilers Season Seat Holders and Edmonton Oil Kings Season Seat Members, including welcome packages, renewals, onboarding and offboarding.
• Liase with internal stakeholders and external vendors to ensure production and delivery of all relevant touchpoints throughout the year. Lead fulfillment, logistics, proofing and editing to ensure plans are executed on time and on budget.
• Lead the planning, production and ongoing upgrading of permanent tenure project celebrating Season Seat Holders and their relationship with the club.
• Manage the maintenance and deployment of marketing communications to Season Seat Holders and Members, including online portal, email, landing pages and robocalls.
• Lead Holiday Socials and Photo Day, along with support on other fan events, including Fan Day and Oilers Skills Competition.
• Work with key stakeholders to define success, establish campaign scope and set timelines.
• Lead the project approvals process, ensuring final sign-off is received and facilitate revisions as necessary.
• Negotiate, track and manage relationships with third-party vendors and seek ways to open new channels for the marketing team to reach target audiences.
• Liase with in-house Digital Media, Event Presentation, and Creative teams to build strategic, informed, compelling deliverables that will produce desired marketing outcomes.
• Use best practices like workback schedules, budgets and project charters to ensure campaigns and supporting collateral are delivered on time, within budget and at a high level of quality.
• Ensure all campaign touchpoints for fans are accurate and in accordance with overall brand standards.
• Actively participate…