Lifecycle Marketing Leader

Position: Lifecycle Marketing Leader at Directive
Step into a transformative role as Lifecycle Marketing Leader with Directive Consulting, where your insights will shape B2B client engagement strategies. Blend hands-on marketing execution with strategic oversight in a dynamic, remote-first environment.

This role requires a seasoned leader to build a dedicated Lifecycle Marketing practice from the ground up. You will directly influence how Directive approaches lifecycle marketing by crafting innovative strategies, mentoring others, and reinforcing client relationships through complex marketing engagements. Your experience and vision will be crucial in redefining the lifecycle marketing landscape for clients.

Key Responsibilities:

• Construct tailored lifecycle strategies for various revenue models

• Establish end-to-end customer journey architectures

• Prioritize and fill gaps in lifecycle initiatives

• Design robust measurement frameworks for business impact

• Foster client relationships through impactful marketing delivery

Requirements:

• Minimum 6 years of expertise in Lifecycle Marketing

• In-depth experience with B2B, SaaS, or service industries

• Strong hands-on lifecycle program development

• Expertise in automation platforms and customer journeys

• Excellent stakeholder communication skills

Drive lifecycle marketing innovation and strategy at Directive Consulting.
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