Social Media & Communications Coordinator

Be the Spark that ignites the potential in people! At our YMCA, we believe in the power of people. Every day, our dedicated employees and volunteers bring energy, positivity, and inclusivity to everything they do. They are the spark that ignites potential in others—helping individuals grow, thrive, and truly belong.

When people feel connected and supported, communities become stronger, more resilient, and full of life.

That’sthe impact of people-powered change. Together, we create welcoming spaces where everyone is valued, differences are celebrated, and possibilities are endless. Be the spark. Shinebright. Help othersshinetoo.

Ifyou’reacreative,curious and community-minded social media professional, YMCA of Northern Alberta is looking for you to help engage,inspireandconnectpeople as our Social Media& Communications Coordinator.

This is an exciting opportunity for a creative professional to join our team of collaborative, driven and funmarketingand communications experts. We have a flexible, hybrid work-from-home policy that allows you to split your time working for home and from our downtown office where everyone isfriendlyand we try to always have the coffee on.

You’llalso get to visit the places where the magic happens: the programs and facilities where our YMCA teams are creating active,inclusive and welcoming places for people of all ages to connect and belong.

This position is based in Edmonton and supports the work of our Y’s four regions of operation:
Edmonton, Red Deer, Grande Prairieand Wood Buffalo. As a member of the Marketing & Communications team, you will support the development and implementation of our marketing and communications strategies, create compelling and engagingcontentand help us tell the Y story,reporting to the Marketing & Communications Supervisor.

Our mission and core values are brought to life by our culture at the Y. We strive to live our cause of strengthening communities with purpose and intentionality every day.

We are welcoming.
We are open to all. We are a place where you can belong.

We are genuine.
We value you and embrace your individuality.

We are hopeful.
We believe in you and your potential to become a catalyst in the world.

We are nurturing.
We support you in your journey to develop your full potential.

We are determined.
Above all else, we are on a constant quest to make our community stronger — beginning with you.

• Manage multiple social media platforms daily for a variety of YMCA programs, service areas and regions, including (but not limited to) Facebook, Instagram, Linked In, Tik Tok, You Tube and X.
• Create, develop and curate original, engaging content that tells the YMCA story, promotes brand awareness, improve marketing and fund development efforts and effectively engages stakeholders.
• Attend events, activations and programs to shoot photo and video content.
• Edit photo and video content, design graphics and write copy that engages audiences and aligns with the YMCA brand.
• Assess and identify social media audiences and tailor content and tone to meet those audiences’ needs and interests.
• Monitor, investigate and respond to comments, reviews, questions and all social media engagement to maintain an understanding of brand perception and deliver our online brand experience.
• Monitor social media channels for trends, issues, news, mentions or reputational risks and keep senior leadership and internal subject matter experts informed.
• Test, evaluate and report on the progress and performance of social media campaigns and content.
• Work collaboratively with a creative marketing and communications team who are collectively focused on the growth and development of marketing strategies in conjunction with the organization’s strategic plans.
• Collaborate with colleagues at all levels of the organization, from frontline staff to the CEO, to capture and create content.
• Provide other tactical communications support as needed, including developing print and digital materials and writing internal and external content.
• Be willing to occasionally travel to our other regions (Red Deer, Wood Buffalo or Grande Prairie), and to cover events or…