Director, Marketing Accounts

Explore Edmonton connects experiences, events, venues, and stories to elevate Edmonton on the national and global stage while creating memories that matter for visitors and residents.

Our purpose is simple. We attract visitors by delivering and showcasing Edmonton experiences that contribute to prosperity and quality of life through the visitor economy.

As stewards of the award-winning Edmonton Convention Centre and Edmonton EXPO Centre, and producers of iconic events like KDays, Canadian Finals Rodeo, and Farmfair International, we help create remarkable experiences that build community pride, strengthen Edmonton's reputation and generate lasting economic impact.

Our success is built with collaboration. Working alongside industry partners, sponsors, businesses, attractions, community organizations, and each other, we help make Edmonton a year‑round destination.

At Explore Edmonton, our people make the difference. Guided by our values of public stewardship, taking a selfless approach, leading with purpose, making an impact, caring for one another, and upholding safety, we're building an organization where employees can do meaningful work while helping shape the future of our city.

If you are looking for a career where your work creates lasting impact for Edmonton and the people who experience it, we'd love to hear from you.

ABOUT OUR GLOBAL MARKETING TEAM

The Global Marketing team inspires travellers to explore Edmonton through out‑of‑the‑box content, stunning visuals, and compelling stories. As part of our year‑round marketing strategy, we work in partnership with industry leaders to promote attractions, festivals, business, sport and culture, and agriculture events, and one of the country’s hottest culinary scenes. We shine a spotlight on Edmonton through digital and social marketing, as well as experiential campaigns, connecting visitors to the best authentic Edmonton experiences.

This work contributes to the Explore Edmonton family of brands, including the Edmonton EXPO Centre, Edmonton Convention Centre, KDays, Canadian Finals Rodeo, Farmfair International, Urban Farm, and Explore Edmonton Corporation.

Explore Edmonton is looking for a strategic and collaborative marketing leader to join our Global Marketing team as Director, Marketing Accounts
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In this role, you'll lead the marketing strategy and delivery supporting some of Explore Edmonton's key business development and consumer portfolios, including Sport & Culture, Business Events and Consumer Marketing. You'll work across the organization to turn business priorities into integrated marketing strategies that grow visitation, strengthen Edmonton’s destination reputation and contribute to the visitor economy.

Reporting to the Senior Director, Global Marketing, you'll lead a team of Marketing Account Managers and work closely with leaders and teams across Explore Edmonton to align priorities, resources and marketing efforts.

What you'll do

• Lead the strategic planning, execution and performance of marketing initiatives across assigned business development and consumer portfolios.
• Partner with business leaders to understand their priorities and translate them into effective marketing strategies, campaigns and measurable actions.
• Oversee campaign and media planning, digital marketing, branding, web and content marketing strategies.
• Collaborate across Global Marketing and Explore Edmonton to strengthen integration, share resources and improve how marketing supports organizational priorities.
• Develop marketing strategies that support increased visitation, economic impact and stakeholder satisfaction.
• Build strong relationships with internal clients, industry partners, tourism and experience providers, clients and event rights…