Digital Communications Specialist - Marketing and Communications Division

Job Description
- Digital Communications Specialist
- Marketing and Communications Division (56056)

Job Description

Digital Communications Specialist
- Marketing and Communications Division (This is a temporary until December 1, 2027)

56056

Are you passionate about creating digital experiences that are clear, accessible, and easy to use? As a Digital Communications Specialist at the Edmonton Public Library (EPL), you will help shape and improve the library's digital presence through website projects, user experience, digital platforms and ongoing optimization creating online experiences that support internal and external audiences.

We are a collaborative, high-performing team that thrives on big ideas and creative problem-solving. Reporting to the Digital Communications Manager, you will manage EPL's websites and other digital properties, coordinate web requests and platform enhancements, and help ensure our online content is accessible, user-centred and easy to find.

You will collaborate closely with fellow specialists on the Marketing & Communications team, clients across EPL, Information Technology and external vendors to turn organizational priorities into effective digital experiences with a focus on the platforms, structure, and user experience that shape how content is delivered online.

Key responsibilities include:

• Manage day-to-day web operations across , EPL’s intranet and other microsites using content management systems such as Word Press, Squarespace, and Drupal.
• Manage web content throughout its lifecycle, including publishing, updating, and retiring content. Ensuring it is accessible, well structured, easy to navigate and aligned with EPL’s brand, editorial standards and content strategy.
• Improve information architecture, navigation, metadata, search engine optimization, links, redirects, and user journeys to help customers find and use information easily.
• Coordinate web requests, platform enhancements, releases, user acceptance testing, issue resolution and urgent updates with internal teams, Information Technology team and external vendors.
• Analyze website performance using accessibility tools, analytics, user feedback, and usability testing to identify barriers and recommend evidence-based improvements.
• Apply accessibility standards, including Web Content Accessibility Guidelines (WCAG), and conduct quality assurance testing across EPL’s digital properties.
• Administer and leverage Google properties, including Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads and Google Business Profile, to support performance measurement, campaign tracking, search visibility and optimization.
• Maintain web governance and content lifecycle practices, including content ownership, review, archiving and retirement.
• Lead or support digital communications projects where the website, intranet, or other microsites are key components, ensuring projects are delivered on time and meet business objectives.
• Represent Marketing & Communications on assigned cross-functional team and project-manage requests arising from those teams that fall within the Marketing and Communications division’s scope.

Qualifications :

• Diploma or degree from a recognized post-secondary institution in digital communications, digital media, computer science, web design or development, user experience, marketing, or a related field. An equivalent combination of education and experience may be considered.
• A minimum of three years of directly related experience managing content-intensive websites or digital platforms in a complex environment.
• Hands‑on experience using Word Press, Squarespace, Drupal or comparable content management systems.
• Demonstrated knowledge of web accessibility, user…