Performance Marketing Strategy Lead

Join Blacksmith Agency as a Performance Marketing Strategy Lead and take charge of hybrid marketing tactics. Your focus will be on PPC and SEO to maximize client success.

In this strategic role at Blacksmith Agency, you will collaborate closely with account executives and clients to shape impactful strategies. You will build comprehensive reporting systems, supervise campaign performance, and ensure operations align with client growth goals. Your analytical skills will drive continual optimization and reporting excellence.

Key Responsibilities:

• Oversee PPC and SEO strategy across multiple client accounts

• Facilitate sales discussions to enhance service offerings

• Create performance roadmaps tailored for clients

• Manage all aspects of digital performance metrics

• Conduct audits on PPC and landing page effectiveness

Requirements:

• 4 to 7 years of experience in performance marketing

• Ability to manage both paid and organic channels

• Familiarity with Google Ads and performance analytics

• Effective in recommending strategies for clients

• Experience in managing deliverable quality across teams

Lead client success by leveraging analytic insights and execution in performance marketing.