Social Media Marketing Specialist

Coventry Homes is one of Edmonton’s premier home builders, specializing in new, flexible, and custom single and multi-family homes throughout the greater Edmonton region. Locally owned and family operated, we are proud to be known for quality craftsmanship, exceptional customer experiences, innovative design, and strong community connections.

We’re looking for a creative, strategic, and visually-driven Social Media Specialist to join our team. This role blends social media strategy, content creation, graphic design, photography, and video production to help showcase Coventry Homes, our communities, our people and our customer experience. The ideal candidate understands that successful social media is more than posting consistently. It’s about understanding audiences, creating authentic content, identifying opportunities, fostering meaningful engagement, and using insights to continuously improve performance.

If you love creating scroll-stopping content, producing engaging videos, capturing compelling stories, and finding innovative ways to connect with people online, we’d love to meet you.

• You’re creative, outgoing, curious, and energized by the ever-changing social media landscape.
• You know how to balance creativity with strategy and understand what drives engagement.
• You have a keen eye for design, photography, video, and visual storytelling.
• You understand how audiences interact differently across platforms and can adapt content accordingly.
• You’re comfortable juggling multiple projects and shifting priorities.
• You’re collaborative, proactive, and enjoy working with people across different departments.
• You’re equally comfortable brainstorming content ideas, filming a Reel, analyzing performance metrics, or presenting recommendations.
• You stay current with platform updates, trends, emerging technologies, and industry best practices.

• Develop and implement a comprehensive social media strategy across our social platforms.
• Create compelling and engaging content that supports brand awareness, lead generation, customer engagement, partnerships, and recruitment initiatives.
• Produce and manage social content including photography, short-form video, Reels, Stories, graphics, community spotlights, homeowner stories, showhome features, and promotional campaigns.
• Plan, schedule, and manage content calendars aligned with business objectives and marketing campaigns.
• Collaborate with Marketing, Sales, Construction, Design Centre, and Leadership teams to identify content opportunities and tell meaningful stories.
• Manage social media communities by monitoring comments, messages, reviews, tags, and brand mentions while responding in a timely and professional manner.
• Support Coventry’s brand reputation by proactively monitoring conversations and escalating concerns when necessary.
• Track, measure, and report on social media performance and KPIs.
• Use analytics and audience insights to optimize content and improve performance.
• Monitor competitor activity and identify opportunities to differentiate and strengthen Coventry’s online presence.
• Conduct workshops/training for sales team with social media best practices and support alignment across all company social channels.
• Stay ahead of emerging trends, platform changes, and content opportunities that can grow Coventry’s audience and engagement.
• Support additional marketing initiatives and special projects as required.
• Drive to various sites in Edmonton and surrounding areas, as needed.

• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Marketing or related field.
• Minimum 3-5 years’ proven experience in social media management and content creation.
• Demonstrated success in developing and executing social media…