Digital Marketing Officer

Digital Marketing Officer

The Royal Alexandra Hospital Foundation (RAHF) is seeking a creative, detail-oriented, and digitally savvy communications professional to join our team as Digital Marketing Officer. This is an exciting opportunity for someone who enjoys bringing campaigns to life across digital channels and is passionate about using digital communications to engage donors, supporters, and the broader community.

Reporting to the Lead, Digital & Content, the Digital Marketing Officer is responsible for planning, creating, delivering, and optimizing digital communications that support the Foundation’s fundraising and engagement goals. With a primary focus on email marketing, websites, and digital campaigns, this role helps ensure our audiences receive timely, relevant, accessible, and compelling content across their digital journey.

The Digital Marketing Officer will lead email marketing campaigns from concept through deployment and reporting, while also managing and enhancing the Foundation’s websites, landing pages, online forms, event registration pages, donation experiences, and other digital assets. Using analytics, audience insights, and a continuous-improvement mindset, the role identifies opportunities to strengthen engagement, improve user experiences, and increase the effectiveness of digital fundraising and communications.

Working collaboratively across Communications, Development, Events, and other teams, the Digital Marketing Officer plays an important role in delivering a high volume of integrated campaigns. This is a hands-on role for someone who combines strong digital execution skills with creativity, curiosity, strategic thinking, and exceptional attention to detail.

• Be part of a collaborative environment and a passionate team dedicated to improving health care for Albertans.
• Work in a culture built on our shared values of Excellence, Innovation, Integrity, Respect, Strong Relationships, and Stewardship.
• Join an organization recognized as one of Alberta’s Top Employers for six consecutive years.
• Benefit from a competitive salary and comprehensive benefits package.
• Enjoy opportunities for professional growth and career development.
• Contribute to meaningful digital campaigns that help connect donors and communities with causes that make a difference.
• Be part of a workplace that prioritizes a supportive, collaborative, and engaging culture.

• Lead the planning, development, testing, scheduling, deployment, and optimization of email marketing campaigns across a variety of audiences and fundraising priorities.
• Create engaging, audience-focused digital communications that reflect the Foundation’s brand, voice, and fundraising objectives.
• Develop and support targeted donor communications, including newsletters, fundraising appeals, event communications, stewardship campaigns, and other digital initiatives.
• Manage audience segmentation, personalization, email lists, scheduling, quality assurance, and post-campaign analysis.
• Collaborate with internal teams and subject matter experts to gather, refine, edit, and prepare content for digital channels.
• Apply digital communications best practices to improve engagement, accessibility, deliverability, and overall campaign performance.

• Manage and maintain content across the Foundation’s websites and digital properties, ensuring information is accurate, engaging, accessible, mobile-friendly, and aligned with brand standards.
• Build and update landing pages, donation pages, event registration pages, campaign microsites, web forms, and other digital experiences.
• Support the development and launch of digital experiences for fundraising campaigns,…