Marketing Insights Manager Nisku Alberta

Join The Little Potato Company as a Marketing Insights Manager, leveraging data to optimize consumer engagement and brand effectiveness. Drive change through actionable consumer insights.

In this critical role, you will deliver high-quality consumer insights and measure brand performance. Your work will guide the Marketing and Sales departments in aligning strategies with business objectives. You will also partner closely with the Customer Insights Manager to support a comprehensive view of market dynamics.

Key Responsibilities:

• Design and execute consumer research and analysis

• Maintain a roadmap integrating third-party and proprietary insights

• Produce insights presentations for marketing and senior leadership

• Collaborate to ensure insights inform product strategy

• Manage scope and deliverables for research projects

Requirements:

• Bachelor’s degree in relevant fields such as Marketing

• 5+ years in consumer insights or marketing analytics

• Familiarity with retail syndicated data platforms

• Proven ability to manage end-to-end research initiatives

• Strong analytical skills and understanding of CPG brands

Your insights will help transform consumer understanding into effective strategies as a Marketing Insights Manager.