Manager, Marketing & Brand

The Edmonton Public Library (EPL) has one of the most recognized and loved brands in Edmonton, and we are ready to take it further. We are looking for a strategic marketing leader to strengthen our brand, elevate our marketing, and build on our creative strengths to meet the opportunities ahead.

Reporting to the Director, Marketing, Communications and Fund Development, the Manager, Marketing & Brand leads a talented team of marketing consultants and design and production specialists. Working closely with communications and digital professionals, this role ensures marketing and communications are aligned, complement one another, and consistently put our customers  this role, you will advance EPL's brand strategy, raise the bar on marketing campaigns, lead a responsive service delivery model, and evolve how creative work is planned, prioritized, and produced, including how emerging tools, technology, and external partners can create capacity for bigger, bolder ideas.

Together, we will shape how EPL shows up in the community, from the campaigns that promote our programs, services, and events to the brand experience across every branch and communication channel. Key responsibilities include

Team Leadership & Marketing Operations Lead a team of marketing and creative professionals, setting direction and fostering a collaborative, high-performing environment.

Oversee the operational delivery of marketing services across the portfolio, overseeing intake and triage, determining priorities and level of support, assigning resources, coordinating workflows, and tracking progress to ensure timely delivery and effective use of Marketing capacity.

Establish meaningful measures of marketing effectiveness and brand health, using data and customer insights to guide decisions, demonstrate impact, and identify opportunities for improvement.

Brand Leadership Own and evolve EPL’s brand strategy, elevating the brand from tactical application to a strategic asset that shapes decisions across the organization.

Strengthen the brand's relevance and distinctiveness, building on more than a decade of brand equity and community trust.

Align campaigns, content, and channels to deliver a cohesive, brand-aligned external presence.

Marketing Strategy & Campaigns Develop and execute integrated marketing strategies that elevate EPL’s programs, services, events and impact.

Lead complex, high profile, multi-channel marketing campaigns tied to EPL’s strategic priorities, aligning teams across Marketing and throughout the organization to deliver cohesive, high-impact outcomes.

Creative Services & Production Provide creative direction to EPL's design and production team, championing quality,consistency, and creative excellence.

Evolve EPL’s creative operating model by establishing the right mix of in-house expertise, external freelancers, and self-serve resources, and identifying the best ways to leverage emerging tools to expand capacity on the team and across the organization.

Job Requirements:

Post-secondary degree in marketing, communications, business, or a related field, with a minimum of seven (7) years of progressively responsible experience in marketing, brand, or creative services leadership, including people management. A combination of education, training and experience may be considered. Experience in public-sector and unionized environments is an asset.

A current membership in the Canadian Marketing Association (CMA), Advertising Club of Edmonton (ACE) or International Association of Business Communicators (IABC) is an asset.

A track record of developing creative, audience-focused marketing campaigns that break through and deliver measurable results.

Thorough knowledge of marketing and brand management principles and best…