Content Writing Specialist

Lead the client discovery and human writing behind ATRIUM's most important Search Marketing content, then turn that knowledge into the outlines that guide a modern AI-first production system.

Company  ATRIUM Digital

Location  Edmonton, Alberta | In-office

Employment  Full-time salaried position

Starting Salary  $55,000 - $65,000 CAD per year

Core focus  Discovery, Focal Content and strategic outlines

The Opportunity
ATRIUM is looking for a Content Writing Specialist who can uncover what makes a client's knowledge valuable and turn it into clear, credible and original content. This is a client-facing writing role for someone who enjoys research, asks strong questions and can write confidently across technical, narrative and commercial subjects.

The role is built for the way modern Search Marketing now works. You will personally write our Focal Content, the expert-led pieces at the centre of a client's strategy. You will also create the detailed outlines and source direction used to produce supporting Context and Distributed Content through an AI-first, human-edited workflow.

What makes this role different:  You are not expected to draft every piece in the content plan. Your value is concentrated where professional judgment matters most: discovery, client context, original Focal writing and the strategic direction that keeps scaled production accurate and specific.

Why This Role Exists
For more than 25 years, ATRIUM has helped business leaders build more reliable marketing performance. Our proprietary Marketing Systems Engineering approach uses clear routines, evidence and continual improvement to create consistent results instead of relying on disconnected tactics or occasional wins.

Search is expanding beyond traditional rankings into AI-generated answers and new discovery environments. Our Search Marketing v2 service combines SEO, AEO and GEO through several connected content layers. This role ensures those layers begin with real client knowledge, credible human writing and strong editorial direction.

How Content Work Is Divided
Focal Content  The Content Writing Specialist leads client discovery, research, outlining, human writing, revision and approval. These are ATRIUM's primary expert-led assets and the specialist's core writing responsibility.

Context Content  The specialist creates the strategic outline and source direction. A Content Production Writer develops and edits the AI-first draft using approved client context, with quality review applied according to ATRIUM's workflow.

Distributed Content  The specialist creates the outline and source direction using the Search strategy and External Influence Brief. A Content Production Writer develops and edits the AI-first draft for the selected external channel or ecosystem.

Role boundary:  The Content Writing Specialist does not carry the full drafting workload for all three content types. The role creates the human-written Focal Content and provides the discovery, context and outlines that make Context and Distributed production accurate, useful and client-specific. Content Production Writers work from internal handoffs and do not conduct client discovery or client-facing content reviews.

What You Will Do
Lead Client Discovery

Interview clients and subject-matter experts to uncover the knowledge, evidence, examples and perspective behind their business.

Learn each client's audience, offers, differentiators, voice, terminology, priorities and constraints.

Review websites, sales materials, prior content, competitor information and Search strategy inputs before planning new work.

Maintain dependable client context and resolve information gaps before they become writing or production problems.

Represent the Content team in discovery, Focal Content review and subject-matter clarification conversations.

Write Human-Led Focal Content

Plan, research, outline, write, proof and finalize Focal Content for assigned Search Marketing clients.

Create original articles, webpages, guides and other expert-led assets using human authorship and direct client insight.

Adapt your writing across narrative, technical and commercially focused formats while preserving accuracy and client voice.

Support SEO, AEO and GEO through useful answers, clear structure, evidence, entity clarity and genuine expert perspective.

Present work for client review when required and resolve feedback without weakening the piece's purpose.

Direct Context and Distributed Production

Create a complete, production-ready outline for each…