Social Media Expert 's Launch

Position: Social Media Expert for Twine's Launch
Twine is seeking a skilled Social Media Manager to lead the promotional launch of Canadians' Education Funding Guide. This role demands expertise in editing, scheduling, and publishing engaging content across Facebook, Linked In, and Instagram.

As a Social Media Manager at Twine, you will play a critical role in positioning a unique Canadian non-fiction book. This role requires proven experience managing campaigns tailored for Canadian audiences and a strong grasp of local culture and digital trends. You will also leverage existing assets and track campaign performance using analytics tools to optimize reach and engagement.

Key Responsibilities:

• Edit and adapt content for diverse social media platforms

• Schedule and publish posts on Facebook, Linked In, and Instagram

• Monitor and evaluate analytics for campaign success

• Collaborate on SEO strategies and optimize hashtags

• Support segmented email campaigns and ensure timely posts

Requirements:

• Proven social media campaign management experience

• Strong understanding of Canadian culture and trends

• Proficient in analytics and content scheduling tools

• Experience with Facebook, Linked In, and Instagram

• Familiarity with SEO and email marketing initiatives

Utilize your social media skills to drive engagement and awareness for a transformative educational resource with Twine.