Portfolio Lead, Product Marketing

United Way of the Alberta Capital Region
Edmonton, AB , CAN

As part of our energetic and talented Customer Care team, this position plays a pivotal role in shaping and executing United Way’s content and marketing strategy to drive engagement, awareness, and support for its products and campaigns.

The incumbent is responsible for developing compelling content across multiple channels, ensuring consistent messaging, and aligning marketing efforts with organizational goals. With a deep understanding of audience needs and market trends, the Lead guides the creation of impactful communications and collaborates across teams to deliver integrated marketing plans.

This position reports to the Portfolio Manager, Strategic Communications and Media Relations This role does not have supervisory responsibility.

The Day to Day:

• Leads the development and execution of integrated marketing plans for United Way products, including workplace campaigns, targeted fundraising initiatives, and public awareness efforts. Continuously monitors market trends and adapts strategies to maximize engagement and impact.
• Creates and oversees a wide range of content and collateral, including key messaging, advertising materials, digital and print assets, website and social media copy, video content (internally and externally produced), presentations, and internal communications.
• Evaluates the effectiveness of content strategies, providing regular reporting on performance metrics and actionable recommendations for optimization.
• Supports storytelling initiatives to elevate brand awareness and deepen donor and community engagement, including the development of the United Way corporate newsletter and other narrative-driven content.
• Collaborates cross-functionally to report on progress toward product deliverables, ensuring transparency and alignment with organizational goals.
• Develops and implements year-round marketing and communications plans, ensuring consistent brand messaging and supporting achievement of product and campaign objectives providing strategic recommendations on product features and pricing based on insights.

About you:

You are a creative organized communications professional with strong writing, storytelling, and digital marketing skills. The ideal candidate has experience developing engaging content, managing social media, and applying SEO and analytics tools, along with knowledge of web design and Adobe Creative Suite. Photography, videography, fundraising, and community engagement experience are considered assets. Excellent communication, time management, and project planning skills are essential.

You demonstrate accountability and strive for operational excellence and maintain confidentiality.

You adapt and demonstrate flexibility when faced with changing priorities, unforeseen challenges, and/or juggling multiple tasks.

Your background includes a post-secondary degree in Communications, Public Relations or Marketing and other relevant experience will be considered, plus a minimum of four (4) to five (5) years related experience. A combination of education and experience will be considered. Membership with the Canadian Public Relations Society (CPRS) or International Association of Business Communicators (IABC) considered an asset.

A valid driver’s license and vehicle are required as some travel will be involved within Edmonton and surrounding area.

You align with and integrate our core values throughout all organizational and business practices, and you consistently act with personal, professional, and behavioral integrity.

You see yourself in our Values.
We value and operate with a commitment to:

Creating solutions.

Continuous learning.

Being courageous in our work.

Capturing our customers’ hearts and minds.

Be…