Head of Lifecycle Retention Marketing

Lead lifecycle retention and customer experience from Canada, using subscription strategy, data, and testing in a fully remote role.

This senior leader will own the customer journey beyond first purchase across two direct-to-consumer brands. You will shape subscription programs, lifecycle marketing, post-purchase engagement, and customer support operations. The mandate includes reducing churn, increasing customer lifetime value, and improving retention through customer insights, automation, and measurable experimentation.

• Lead subscription offers, bundles, cadence, portals, and cancellation journeys
• Develop save, pause, swap, skip, and win-back initiatives
• Own email, SMS, lifecycle flows, and retention agency management
• Optimize welcome, replenishment, cross-sell, loyalty, and VIP journeys
• Track churn, retention, recurring revenue, and lifetime value metrics

• Five to six-plus years in direct-to-consumer retention marketing
• Subscription brand leadership at $30–50 million annual revenue
• Expertise in churn reduction, cohort analysis, and subscription growth
• Email and SMS experience with Klaviyo or comparable platforms
• Hands-on experience with Loop or similar subscription software

Apply lifecycle leadership, subscription expertise, and customer insight to improve retention across two direct-to-consumer brands.