AI Marketing Executive B2B SaaS

Apply AI, AEO/GEO, and automation expertise as a remote Canadian Vice President of Marketing for a B2B SaaS business. Travel includes industry and client meetings.

This executive role focuses on making marketing more visible, measurable, and scalable. Reporting to the Chief Revenue Officer, you will lead marketing and Sales Development across demand generation, digital channels, content, and customer expansion. You will connect generative and agentic AI with campaign execution, personalization, lead scoring, analytics, and brand standards.

• Implement AI workflows for content, personalization, scoring, and analytics
• Lead SEO, AEO/GEO, and AI answer engine visibility
• Own website, paid search, paid social, email, and organic performance
• Build brand authority through content, technical SEO, and structured data
• Optimize Salesforce, Hub Spot, integrations, data, and technology investment

• Senior B2B SaaS marketing leadership experience of five years
• 10+ years of total B2B marketing experience
• Practical AEO/GEO, LLM visibility, and AI deployment experience
• Deep digital marketing, automation, SEO, and conversion expertise
• Strategic, analytical, innovative, and data-driven leadership approach

Use emerging marketing technology and rigorous measurement to strengthen visibility, campaign effectiveness, and growth across B2B SaaS.