Director Lifecycle Organic

Lead lifecycle marketing and organic growth at KOHO, using Braze, SEO, and experimentation in a remote-first environment. Own measurable customer growth.

As Director, Lifecycle & Organic Growth, you will set strategy for email, push, in-app, SMS, SEO, GEO, app stores, and content. You will lead seven people while partnering with Product, Data, Legal & Compliance, Creative, Marketing, and Engineering. The mandate connects owned channels to registrations, activation, engagement, retention, and contribution margin.

• Own strategy, roadmap, and targets for Lifecycle and Organic Growth
• Lead onboarding, activation, retention, reactivation, and cross-sell programs
• Set direction across SEO, GEO, ASO, content, and
• Steward control groups, incrementality, experimentation, and executive reporting
• Manage governance, compliance, incidents, vendors, and team development

• 10+ years in lifecycle, CRM, or retention marketing
• 4+ years leading managers in consumer technology, fintech, or subscriptions
• Hands-on Braze expertise, including journeys, segmentation, Liquid, and CDPs
• Experience with SEO, ASO, content, AI search, and SQL
• Regulated-industry experience, Canadian regulation, and CASL knowledge

Direct KOHO’s owned-channel growth engine through lifecycle strategy, organic discovery, rigorous measurement, and compliant customer communications.