Associate Director, Strategy; Demand Gen); Performance Marketing); Canada)

Role: Associate Director, Strategy (Demand Gen)

Department
:
Performance
Job Location: Remote (Canada)
Role Type: Full-Time, Permanent
Hours: Monday - Friday 9AM-5PM (in your timezone, flexible hours)

Compensation: $112,000 - $163,000 CAD + Profit Sharing (after 1 year of employment) + Benefits

Role Availability: This posting is for an existing vacancy at Thrive Digital

As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position. We encourage anybody who is interested in this position to please apply!

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn’t, and where to raise the bar.

Our mission is to help companies grow sustainably. To do that, we’ve built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.

Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they’re proud of - together.

This is a build-and-grow moment. We're expanding our performance practice around demand generation, and the work comes with a portfolio most marketers only get to admire from the outside — think category-defining B2B software and technology brands, the kind of companies whose products you already use and whose growth story is still being written. You won't just be running campaigns for them;

you'll be the strategic partner helping them figure out how demand generation compounds into pipeline, market share, and durable growth. That means owning the questions that actually move a business: how do we reach the right buyers earlier, turn intent into qualified pipeline, and build a lead engine that scales as they do? The tactical craft matters — funnel design, lead quality, CPL and lead-to-opportunity performance — but here it's in service of something bigger: shaping how some of the most ambitious brands in tech grow.

If your best work has been measured in ROAS, purchases, or app installs, this likely isn't your fit. But if you think about demand gen as a growth strategy, not just a channel, let's chat.

Joining the Performance department as Associate Director, Strategy, you’ll deliver strategic leadership to performance teams, leveraging industry trends to evolve Thrive’s services and client marketing strategies. You’ll partner closely with leadership to align team goals with company growth, while managing key relationships and ensuring the long-term success of high-complexity, projects and prospects.

Your focus will of responsibilities will be:

• Domain: Recognized as a leader in performance marketing both within Thrive and in the industry, you make expert contributions to the Performance department, ensuring long-term project success and enhancing the skills of those involved.
• Client: Championing client success at Thrive as a leader across large, multi-faceted accounts.…