Senior B2B Demand Generation Lead

Lead Think On's AI-native digital campaigns from GTA, Ontario, Canada, using Hub Spot, Word Press, and reporting to produce trusted pipeline results.

Reporting to the VP of Marketing, this senior owner plans, builds, launches, measures, and iterates integrated campaigns across customer, partner, and public sector audiences. You will operate remotely while owning campaign operations, landing pages, email calendars, nurture paths, and campaign data quality. The role requires seven-plus years in B2B demand generation or campaign marketing, including cloud, SaaS, or channel-led markets.

• Plan and execute integrated multi-channel digital campaigns
• Build campaign pages and tracking in Word Press
• Launch audiences, lists, and campaigns through Hub Spot
• Coordinate nurture paths with Sales and Revenue Ops
• Report weekly pipeline contribution and campaign performance

• Seven-plus years in B2B demand generation or campaign marketing
• Experience in cloud, SaaS, or channel-led markets
• Proven multi-channel campaigns that produced measurable pipeline
• Strong hands-on Word Press skills, including forms and tracking
• AI-native workflows for drafting, QA, tagging, and reporting

Build trusted pipeline through AI-enabled campaign strategy, Word Press execution, Hub Spot operations, and rigorous performance reporting.