Paid Media and SEO Department Director

Own paid media and SEO department performance at Blacksmith Agency, guiding specialists across multifamily, B2B, and technical client accounts remotely. Lead strategy, standards, and accountability.

This director-level management seat oversees the PPC strategist and SEO strategist without taking over channel execution. You decide where budgets go as accounts scale, define what quality means, and ensure reporting remains honest. You also shape credible delivery commitments before sales closes work.

• Manage specialist quality bars, development, reviews, and outcomes
• Write standards for audits, checks, and account reporting
• Oversee client results and investigate attribution or GA4 accuracy
• Lead escalations, diagnoses, strategist direction, and client calls
• Plan departmental hiring and conduct first-round interviews

• Direct management experience with specialist reviews and development
• Seven-plus years spanning paid media and SEO
• Working depth across Google Ads, GA4, Search Console, Meta, and Microsoft Ads
• A documented account turnaround with metrics and diagnosis
• Client-facing confidence and agency experience across multiple accounts

Use management judgment, cross-channel knowledge, and client accountability to direct Blacksmith Agency’s paid media and SEO function.