B2B Advertising Strategist

Position: B2B Paid Advertising Strategist
Shape B2B paid advertising strategy remotely at Blacksmith Agency, combining campaign optimization with budget ownership and performance measurement.
This strategist owns paid media for B2B and growing-brand client accounts at an AI-first digital agency. You will make decisions across Google Ads, Meta, Linked In, and Microsoft Ads. Your work connects targeting, bidding, creative testing, attribution, and quarterly planning.

Key Responsibilities:

Own paid media strategy for assigned client accounts
Direct targeting, bidding, and budget allocation decisions
Conduct creative tests and stop underperforming campaigns
Track conversions through GA4, tag manager, and pixels
Develop ninety-day and quarterly client roadmaps
Requirements:
Three-plus years managing Google Ads and Meta directly
Hands-on campaign building, execution, and optimization experience
Results involving ROAS, CPA, or pipeline performance
Background handling multiple agency clients concurrently
Clear spoken English for client conversations
Use paid advertising expertise, measurement discipline, and strategic judgment to guide Blacksmith Agency’s B2B client accounts.