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B2B Advertising Strategist

Job in Edmonton, Alberta, Canada
Listing for: Blacksmith Agency LLC
Full Time position Listed on 2026-11-14
Job specializations:
Salary/Wage Range or Industry Benchmark: 60000 - 90000 CAD Yearly CAD 60000.00 90000.00 YEAR

Job Description & How to Apply Below

Position: B2B Paid Advertising Strategist

Shape B2B paid advertising strategy remotely at Blacksmith Agency, combining campaign optimization with budget ownership and performance measurement.

This strategist owns paid media for B2B and growing-brand client accounts at an AI-first digital agency. You will make decisions across Google Ads, Meta, Linked In, and Microsoft Ads. Your work connects targeting, bidding, creative testing, attribution, and quarterly planning.

Key Responsibilities:
  • Own paid media strategy for assigned client accounts
  • Direct targeting, bidding, and budget allocation decisions
  • Conduct creative tests and stop underperforming campaigns
  • Track conversions through GA4, tag manager, and pixels
  • Develop ninety-day and quarterly client roadmaps
Requirements:
  • Three-plus years managing Google Ads and Meta directly
  • Hands-on campaign building, execution, and optimization experience
  • Results involving ROAS, CPA, or pipeline performance
  • Background handling multiple agency clients concurrently
  • Clear spoken English for client conversations

Use paid advertising expertise, measurement discipline, and strategic judgment to guide Blacksmith Agency’s B2B client accounts.

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