Job specializations:
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Marketing / Advertising / PR
Job Description & How to Apply Below
Turn customer data into retention growth for ecommerce brands with Klaviyo, A/B testing, segmentation, and strategic client conversations at Fuel Made.
This Retention Marketing Strategist leads strategy across 15-plus retained Shopify brands while guiding campaigns across email and SMS. You will balance creative storytelling with analytics, identify optimization opportunities, and oversee tests involving timing, offers, creative, and segmentation. Collaboration with designers, writers, and project managers brings each plan to life.
Key Responsibilities:- Own strategy across a portfolio of retained brands
- Guide campaigns, flows, and lifecycle initiatives
- Identify trends and opportunities through performance analysis
- Oversee tests across creative, timing, offers, and segmentation
- Ensure final work reflects strategic direction and brand voice
- Two-plus years in retention strategy or client management
- Highly proficient knowledge of Klaviyo
- Strong grasp of modern DTC retention practices
- Experience leading strategy calls with clients
- Preferred experience with SMS and loyalty programs
Apply retention strategy, performance analysis, Klaviyo expertise, and Shopify understanding to create stronger customer experiences for Fuel Made clients.
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