Area Director Sales and Catering

Lead sales strategy and catering operations onsite in Edmonton for Matrix, Metterra, and Varscona Hotels within 53 North Collection. Travel between properties within city limits.

As Area Director of Sales and Marketing, you will direct sales and catering activities across three independent boutique properties. Lead teams, develop market-aligned strategies, and build relationships with clients, vendors, and community partners. Guide revenue generation, guest satisfaction, employee satisfaction, and financial performance.

• Lead sales and catering teams toward revenue goals
• Develop sales strategies aligned with market trends
• Build client, vendor, and community partner relationships
• Collaborate with culinary, marketing, and operations teams
• Oversee budgeting, forecasting, and performance analysis

• Proven sales experience, preferably in multi-property hotels
• Four to five years in senior sales and catering
• Excellent financial acumen
• Experience with forecasting, revenue management, and budgeting
• Ability to travel between Edmonton properties

Direct multi-property sales and catering with strategic planning, financial acumen, revenue management, and team leadership in Edmonton.