Performance Marketing Manager

We are looking for a data-driven marketing professional to elevate our online presence through synergistic growth hacking methodologies and…

No. Stop.

If you’ve read this far without clicking away, you probably have more patience than most marketers. But let’s be honest: you know these job postings. Lots of buzzwords, nothing concrete, and at the end you still have no idea what you’d actually do on a Monday.

… so here’s what you do on a Monday:

You open Linked In Campaign Manager. You check the results of the three campaign variants you set live last week. One variant is clearly outperforming on CPL. You scale it up, pause the other two, and document why. Then you dive into Hub Spot to check whether that new lifecycle flow you built on Friday is actually triggering as intended. Spoiler: there’s a bug.

You fix it. Before lunch, you’ve already done more than some marketers do in a week.

Sound familiar? Keep reading.

You run Linked In Ads and Google Ads. Not manage or review: run. You’re in the tools, you control the budgets, you test and optimise.

But it’s more than just paid. You also own our full marketing automation stack in Hub Spot: lifecycle stages, lead scoring, nurture flows, reporting. And you help build an experimentation engine with tools like Clay, Trigify and n8n to turn intent signals into actions. Not because it sounds cool, but because technology helps us work smarter and faster.

You’ll be the fourth person in a small marketing team at a fast-growing cleantech B2B SaaS scale-up. The foundations are already in place: a marketing dashboard, automation infrastructure, and a clear go-to-market strategy. You’re not starting in a desert. But you do get the space to shape things your way.

Half your time you’re in Linked In Campaign Manager and Google Ads. Managing budgets, fine‑tuning targeting, testing creative variations, optimising based on CPL, conversion and pipeline. You don’t report on clicks and impressions. You report on what actually ends up with Sales.

A quarter of your time you work in Hub Spot and our automation stack. Building and improving workflows, optimising lifecycle flows, making sure Marketing and Sales use the same data. With Clay and Trigify you turn intent signals into concrete actions. With n8n you automate the things you don’t want to keep doing manually.

The rest you design and run experiments. Through paid channels, messaging variations and audience segmentation. Formulate a hypothesis, measure, learn, scale or stop. Write it down. Repeat.

Hub Spot. Linked In Campaign Manager. Google Ads. Clay. Trigify. N8N. Google Analytics. Notion.

If reading this list made you smile: we should talk.

• 3-5+ years of hands‑on experience in performance or growth marketing. Preferably in B2B SaaS or tech. Hands‑on means: you ran the campaigns yourself, not just watched the dashboard while someone else pressed the buttons.

• Linked In Ads and Google Ads are not new environments for you. You can talk about CPL, ROAS and audience strategy with depth, not just the right abbreviations.

• Hub Spot (or comparable): you build workflows, lifecycle tracking and reports without needing to watch three tutorials first.

• Experimentation is in your DNA. You’ve formulated hypotheses before, set up experiments, and decided based on data whether to continue or stop.

• Complex B2B buying journeys with multiple decision‑makers and long sales cycles are something you understand. Not in theory. In practice.

• You speak and write fluent
  English and conversational Dutch
  .

• Experience with intent data tools (Clay, Trigify, 6sense, Bombora or similar).

• Experience with automation and integration platforms (N8N, Zapier, Make).

• You’ve worked in a startup or scale-up before where you had to build, not just optimise.

• Affinity with cleantech, energy or sustainability. Not required, but it helps if you believe in what you’re selling.

After 3 months
:
Linked In Ads and Google Ads are running fully under your responsibility. You’ve run your first experiments and documented the outcomes. You know the Hub…