Marketing Automation Specialist

Hi, I amArdRaemakershere atGoodHabitzand I am hiring aMarketing Automation Specialist for our newly structured Marketing team!

About this role:

As Marketing Automation  Specialist atGoodHabitz, you are the engine behind our email and CRM campaigns, and the person actively shaping how AI and workflow automation make our marketing smarter and faster. You thrive at the intersection of hands-on campaign execution and modern tooling: youdon'tjust runautomation,you continuously improve it.

You sit within our Digital Performance team - a tight-knit group focused on advertising campaigns, email/CRM, and ongoing supportofour go-to-market operations. Working closely with Performance Media, Demand Generation, andRevOps, you make sure campaigns go out the door on time, on target, andbuiltto scale.

Whatyou'lldo:

• Run and optimise email & CRM campaigns.
  
  Build and improve automated email flows — nurture, onboarding, retention-with segmentation,personalisationand A/B testing. Own campaign calendars from brief to post-send reporting.

• Own Pardot day-to-day.
  
  Manage campaign setup, automationrulesand engagement programmes. Monitor deliverability and engagement andwork with the CRM & Lifecycle Marketing Manager on scoring models and journey logic. Flag and fix data issues that affect targeting or reporting.

• Build AI and workflow automation.
  
  Spot repetitive manual work andeliminateit using tools like  and Claude. Create and document multi-step workflows connecting Pardot, Salesforce, advertising platforms and beyond. Bring practical ideas,nothype-to the team's automation roadmap.

• Track and improve performance.
  
  Monitor results across email and automation programmes, analysewhat'sworking, and run structured tests with clear hypotheses and documented outcomes.

This role is for you if you have:

• Experience in marketing automation, ideally with a background in specialist email marketing; experience in digital advertising is a plus

• Hands-on experience with Pardot (Account Engagement)

• Detailledknowledge of Salesforce CRM and how it connects to Pardot

• Experience with automation tools like (or similar), and genuine curiosity about AI tools such as Claude

• Familiarity with advertising platforms (Linked In, Google Ads) is a plus

• Strong written and spoken
  
  English;additional languages (Dutch, German, Spanish) are a bonus, not a requirement

• A data-driven mindset - you understand data and can interpret it to make quick, informed decisions.

This role is not for you if:

• You'drather run one steady campaign than juggle several in parallel:
  This role means keeping multiple work streams moving without things slipping

• Manual, repetitive tasksdon'tbother you:
  This role is about spotting them and building your way out of them

• You want to stick with familiar tools:
  
  You'llbe expected to explore new AI and automation tools and bring practical ideas back to the team

• You prefer to wait for direction on automation opportunities:
  This role rewards people who proactively spot what to fix

Who we are:

Good Habitzis a B2B SaaS EdTech business making professional development genuinely engaging — for individuals and the organisations that invest in them. With approximately €50M ARR and teams across 10 European countries, the company is building a marketing function capable of producing ambitious, high-quality campaigns at real scale.

This role sits within the Digital Performance team: a focused group driving our digital advertising campaigns and email/CRM journeys. The team owns howGoodHabitzreaches,convertsandretainsprospects through paid and owned digital channels, working closely with regional field marketing to make sure campaigns land where they need to.

What we offer:

Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.

• Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.

• Paid time off – 25 days holiday.

• Travel budget.

• Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.

• Growth & development – unlimited access toGoodHabitzresources andMyAcademyto fuel your personal and professional growth.

• Mental coaching – support from our partner, tokeep your mind in top shape.

• Diverse & inclusive teams – work with colleagues from across Europe, bringingdifferent cultures, perspectives, and ideas together.

• Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.

• Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.

• Pension & insurance – disability and pension coverage for your long-term security.

Ready to be part of our Marketing Team?