Manager brand development & communications

Overview

Join the Team Shaping the Future of Photonics

SMART Photonics is shaping the future of integrated photonics. As we elevate our position to Tier-1 industry leader, our brand must reflect the ambition, discipline, and excellence that define our technology.

With significant growth ahead we are seeking an exceptional Manager Brand Development & Communications
. You will architect and drive a unified brand and communications strategy that amplifies our transformation into a mature Tier-1 player in the AI, datacenter, and datacom markets. Your work will elevate global brand awareness, inspire our people and customers, and reinforce our position as the authority in integrated photonics manufacturing.

Your Mission

You will build and lead a new integrated function that combines brand strategy, communications, marketing, events, and stakeholder engagement. You will ensure clarity, consistency, and coherence across all internal and external touchpoints; telling a compelling, unified story that strengthens our identity and accelerates our growth.

The job

Build a Recognized and Differentiated Global Brand

• Develop and execute a bold brand strategy reflecting SMART Photonics’ evolution into a mature Tier-1 partner in integrated photonics.
• Define, protect, and elevate both our corporate and employer brand.
• Ensure every communication, campaign, and event reinforces our identity, values, and strategic vision.

Elevate Internal & External Communications

• Create a unified communications framework connecting leadership, employees, customers, partners, and public stakeholders.
• Craft storytelling that engages people with our purpose and amplifies our growth narrative.
• Drive consistent, clear communication that reduces risk and strengthens operational alignment.

Maximize Impact of Marketing & Events

• Integrate digital marketing, content, and event strategies into a single, cohesive roadmap.
• Boost awareness, preference, and engagement with data-driven campaigns and a unified go-to-market voice.
• Ensure all events; from SMART TALKS to customer showcases and international exhibitions, reinforce credibility and create tangible business opportunities.

Strengthen Investor Communications

• Partner with Finance to support Investor Relations with clear, compelling messaging and materials.
• Shape capital markets days, investor briefings, and strategic stakeholder updates.
• Ensure consistency, accuracy, and high quality across all investor-facing content.

Other Responsibilities

• Lead the Brand & Communications function, including the Marketing & Events team. (now 2fte)
• Collaborate with C-level, as well as competency owners to drive company-wide initiatives.
• Develop frameworks, guidelines, and processes that professionalize, harmonize and future-proof communications.
• Serve as a strategic advisor to the Leadership Team on all matters of brand, communications, and stakeholder perception.
• This is an ELT (Extended Leadership Team) position, reporting to our CCO.

Extensive experience in leading brand, communications, or marketing functions in a technology, semiconductor, or deep-tech scale up environment.

• Extensive experience in leading brand, communications, or marketing functions in a technology, semiconductor, or deep-tech scale up environment.
• Strong business acumen with the ability to translate complex technology into compelling stories.
• Experience supporting Investor Relations or senior financial communications.
• A track record of leading multidisciplinary teams and driving cross-functional alignment.
• Exceptional communication skills; crisp, clear, and confident.
• Ability to thrive in a dynamic, fast-growing environment with high strategic expectations.
• High level of energy, creativity, and a consistently positive and collaborative mindset.

Why SMART Photonics?

• A pivotal ELT role with direct impact on our strategic direction and future success.
• A company shaping the global photonics industry, with best-in-class technology and world-leading partners.
• A chance to build something exceptional; a brand and communications function ready for scale, international visibility, and a possible listing.
• A collaborative, ambitious, and purpose-driven culture where your work is seen, valued, and influential.

In line with our commitment to balanced leadership, female candidates are strongly encouraged to apply.

By applying for this role, you acknowledge the senior, strategic, and distinctive nature of the position and demonstrate the leadership maturity, confidence, energy, and creativity required to operate effectively at ELT level.”